Overview of Key Points

• Direct Sales Model: Personalized solutions in MENA.
• Framework Agreement Model: Long-term partnerships in Sub-Saharan Africa.
• Technical Services Agreement (TSA) Model: Technical support in Southeast Asia.
• Licensing Model: Technology licensing in Latin America.
• Alternative Funding Model: Collaborative funding in the Middle East.

Alternative Business Models for Baker Hughes' On-Demand Solutions (ODS) Product Line

Baker Hughes utilizes a diverse array of Alternative Business Models to effectively engage with its target markets and customers for the On-Demand Solutions (ODS) product line. These models are meticulously tailored to align with the requirements of various regions and product lines, ensuring Baker Hughes maintains a competitive edge and fosters robust customer relationships.

• Direct Sales Model
  • Region: Middle East and North Africa (MENA)
  • Key Points:
    • Personalized Solutions: Offers tailored solutions directly to high-priority accounts.
    • Strong Relationships: Builds enduring relationships with key customers.
    • Customer Loyalty: Ensures prompt and efficient service, reinforcing loyalty and satisfaction.

• Framework Agreement Model
  • Region: Sub-Saharan Africa
  • Key Points:
    • Long-Term Agreements: Establishes long-term partnerships with key partners.
    • Market Share Retention: Maintains market share despite new exclusivity regimes.
    • Strategic Partnerships: Includes joint marketing efforts, co-development of solutions, and shared resources.

• Technical Services Agreement (TSA) Model
  • Region: Southeast Asia
  • Key Points:
    • Technical Support: Provides Asset Management Operations (AMO) services, training, and software support.
    • Efficiency: Ensures partners have access to the latest technology and expertise.
    • Comprehensive Support: Enhances the value of Baker Hughes' solutions and fosters deeper relationships with partners.

• Licensing Model
  • Region: Latin America
  • Key Points:
    • Technology Licensing: Licenses technology to partners who incorporate it into their own platforms.
    • Expanded Reach: Expands influence without direct involvement in every project.
    • Additional Revenue: Generates additional revenue streams and promotes the adoption of Baker Hughes' solutions.

• Alternative Funding Model
  • Region: Middle East
  • Key Points:
    • Collaborative Funding: Works with partners to secure funding for strategic projects.
    • Market Presence: Maintains market presence by leveraging local partners' contracts with major operators.
    • Risk Sharing: Shares financial risks with partners, facilitating ambitious projects.

Alternative Business Models for Baker Hughes' On-Demand Solutions (ODS) Product Line

Baker Hughes utilizes a diverse array of Alternative Business Models to effectively engage with its target markets and customers for the On-Demand Solutions (ODS) product line. These models are meticulously tailored to align with the requirements of various regions and product lines, ensuring Baker Hughes maintains a competitive edge and fosters robust customer relationships.

Direct Sales Model
In regions where Baker Hughes can directly interact with customers without intermediaries, the company employs a Direct Sales Model. This approach is particularly effective in the Middle East and North Africa, focusing on high-priority accounts. By leveraging direct sales, Baker Hughes offers personalized solutions and builds strong, enduring relationships with key customers. This hands-on approach ensures that customer needs are met promptly and efficiently, reinforcing customer loyalty and satisfaction.

Framework Agreement Model
The Framework Agreement Model involves establishing long-term agreements with key partners to ensure a steady flow of business. In Sub-Saharan Africa, this strategy enables Baker Hughes to retain market share despite new exclusivity regimes. Strategic partnerships secure a consistent pipeline of projects and maintain a strong market presence. These agreements often include joint marketing efforts, co-development of solutions, and shared resources, further strengthening the partnership and ensuring mutual success.

Technical Services Agreement (TSA) Model
The Technical Services Agreement (TSA) Model focuses on providing technical services and support to partners. In Southeast Asia, Baker Hughes offers Asset Management Operations (AMO) services, training, and software support to local operations. This strategy ensures that partners have access to the latest technology and expertise, enabling them to operate more efficiently and effectively. Comprehensive technical support enhances the value of Baker Hughes' solutions and fosters deeper relationships with partners.

Licensing Model
In some regions, Baker Hughes employs a Licensing Model, licensing its technology to partners who then incorporate it into their own platforms. In Latin America, local partners utilize Baker Hughes' pulser technology and AMO services. This strategy allows Baker Hughes to expand its reach and influence without direct involvement in every project. Licensing technology generates additional revenue streams and promotes the adoption of Baker Hughes' solutions across various markets, enhancing brand presence and market penetration.

Alternative Funding Model
The Alternative Funding Model involves collaborating with partners to secure funding for projects that align with Baker Hughes' strategic goals. In the Middle East, this approach helps Baker Hughes maintain market presence by leveraging local partners' contracts with major operators. By collaborating on funding initiatives, Baker Hughes supports the development of innovative solutions and ensures adequate project financing. This strategy also allows Baker Hughes to share financial risks with partners, facilitating the pursuit of ambitious projects.

These diverse business models are crafted to align with Baker Hughes' regional and product line strategies. By employing a variety of approaches, Baker Hughes tailors its business efforts to meet the unique needs of each region and customer segment. This flexibility allows the company to build strong, lasting relationships with customers and partners, driving growth and success for the On-Demand Solutions (ODS) product line.